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I have noticed that on youtube people commenting about the new logo and think it sucks and start to tear it apart like it is the subject of a real debate. Why dont people just accept change and look at this as a new beginning. Maybe the owner is trying to convey that the winds of change are here for the world and pepsi is here to adapt to it. When I look at the new logo I see sails and the red, blue and white a blending not a distinction.