RSS FeedYour business card can overtake your logo design - Beware ...
Let’s start with a fact…no matter how delicious you cook but if your food dish is not presentable, no one is going to taste it. Similarly, despite your amazing business services, your clients won’t be interested in contacting you until you get yourself noticed.
Our desperation to sell our products brings us to the magical world of Graphic Design which highlights our business in an alluring way. Undoubtedly, a business card is the most important marketing tool for every business but it shouldn’t be overly creative to overtake your logo design. Here are my reasons:
Lately, I have noticed that company logos are hard to locate on overly decorative graphics of business cards. No wonder, business cards make you and your company memorable but never forget that your logo has its own important role. To leave a prominent and lasting impact on our clients, we prefer business cards with unusual shapes, colors and sizes but ignore our logo designs .
Today I have compiled some amazingly creative business cards which are not highlighting the company logos in prominent way…not all but most of them.I really appreciate the creative concepts of these business cards but after all it is the logo which earns recognition and stability for a business.
oviartist | January 5th, 2010 at 11:07 am
I keep hearing that the logo is dead. The interactivity of these concepts is more memorable than their logo is or could be. The brand is so much more important than the logo, since logos simply support brand. They can provide brand recognition, but often (and more often lately) concept does this as well and more powerfully. Not that I don’t love logos or designing them, but the perspective of this posting is pretty narrow-sighted.
Roxanne Ready | January 6th, 2010 at 2:15 pm
I agree with Oviartist on this one. The only one that seems outright inappropriate for the business is 29. Especially regarding design 3, it appears to emphasize the logo, not detract from it. Others make tactile the businesses in a memorable way, which is far more important than this post gives it credit for. Wouldn’t it be better to be remembered as the such-and-such company “with that great business card” than just stamping a logo into their minds? Also, if the business card design matches and complements the logo colors and feel, then clients will associate the logo with the card automatically, even if the card itself is more directly memorable.
...